PCB007 Magazine

6 The PCB Magazine • December 2016 COLUMNS We're All in Sales by Patty Goldman Programs, Not Projects by Barry Lee Cohen Via Formation and Mechanical Drilling, Part 2 by Michael Carano Are You Getting What You've Asked for? by Keith M. Sellers Understanding Predictive Engineering by Happy Holden SHORTS UCF Scientists Bring a Phone that Charges in Seconds Closer to Reality Walt Custer's Global Market Outlook Printed Electronics Market to Reach $12.10 Billion by 2022 Manchester Graduates Hoping to Inspire with Their DIY Walking Robot Researchers Create Synthetic Skin Closing Tech Gaps Can Fortify Advanced Manufacturing and Save $100 Billion Annually PCB Executive Forum—at IPC A P E X E X PO 2017 Designing Agile Human—Machine Teams New Ultra-Thin Semiconductor Could Extend Life of Moore's Law More Content 8 58 64 70 74 16 21 26 32 40 45 68 72 83 28 46 62 84 86 87 December 2016 Vol. 6, No. 12 thepcbmagazine.com HIGHLIGHTS Supply Lines MilAero007 EIN & Market News Top Ten PCB007 DEPARTMENTS Events Calendar Advertisers Index & Masthead 70 58 64

• Cover
• Featured Content — Sales & Marketing
• More Content
• Column — We're All in Sales
• Feature — Much Ado about Sales and Marketing
• Short — UCF Scientists Bring a Phone that Charges in Seconds Closer to Reality
• Feature Column — Customer Acquisition
• Short — Walt Custer's Global Market Outlook
• Feature — Five New Books that Will Change Your Perspective on Sales and Marketing
• Short — Printed Electronics Market to Reach $12.10 Billion by 2022
• Supply Lines Highlights
• Feature Column — Selling Technology—A PCB Engineer Transitions to Sales
• Short — Manchester Graduates Hoping to Inspire With Their DIY Walking Robot
• Feature Column — 4 Reasons Why Every Sales Rep's Toolkit Should Include LinkedIn
• Feature Column — Strengthening Your Value Proposition to Boost Organization Success
• Short — Researchers Create Synthetic Skin
• Feature Column — A Glimpse into PCB Sales
• Short — Closing Tech Gaps Can Fortify Advanced Manufacturing and Save $100 Billion Annually
• MilAero007 Highlights
• Feature Interview — Catching up with M&A Expert Tom Kastner
• Feature Interview — Catching up with LinkedIn Expert Bruce Johnston
• Column — Programs, Not Projects
• EIN Market Highlights
• Column — Via Formation and Mechanical Drilling, Part 2
• Short — PCB Executive Forum—Presented by the Raymond E. Pritchard Hall of Fame at IPC APEX EXPO 2017
• Column — Are You Getting What You've Asked for?
• Short — Designing Agile Human-Machine Teams
• Column — Understanding Predictive Engineering
• Short — New Ultra-Thin Semiconductor Could Extend Life of Moore's Law
• Top Ten Recent Highlights from PCB007
• Events Calendar
• Advertiser Index and Masthead
• Back Cover