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10 PCB007 MAGAZINE I MARCH 2018 Patricia Goldman is managing editor of PCB007 Magazine. To contact Goldman, click here. Many in the audience pooh-poohed it, say- ing a company was better off putting their money into their processes to make good boards rather than to try to "inspect in" their quality at the end with AOI. Well, we know where that went. And now columnist Todd Kolmodin, Gardien Services, makes a very strong case for AVI (visual), especially considering today's strict, but widely vary- ing requirements of customers. When is a technology truly new? How of- ten does it build on previous generations of knowledge, be it chemistry or equipment? Viking's Marc Ladle discusses these points in his column using several examples. He is followed by Omni PCB's Tara Dunn; her col - umn focuses on "new to you" flex and rig- id-flex technology and she includes much good advice in the bargain. And now for some in-the-trenches in- formation as columnist Mike Carano, RBP Chemical, brings us Part 3 of his trouble- shooting series on mouse bites and other resist-related problems. He includes a table listing developer variables and their effects on the process. And bringing up the rear this month is Steve Williams, The Right Approach Con- sulting, with an interesting column on re- shoring. He lists several OEMs that are moving or committing to move operations back to the U.S., citing a long list of drivers. I am writing this column in San Diego at the start of IPC APEX EXPO. It promises to be a busy week, with the technical con- ference, committee meetings and of course the show. Already the level of enthusiasm is at a high. By the way, I-Connect007 is publishing a special issue on the show in mid-March (see sidebar), so make sure you are subscribed. Don't forget to check back in April, when we cover automotive elec- tronics. Don't miss it! PCB007 Exclusive Coverage: IPC APEX EXPO 2018 This month, the I-Connect007 team attended the IPC APEX EXPO Conference and Exhibiton held at the San Diego Convention Center. It was a sold-out show with increased attendence and an overwhelming sense of excitement in the air, which generated valuable leads and relationships. Real Time with... IPC APEX EXPO coverage resulted in more than 70 video interviews all shot in our booth on the show floor. I-Connect007 invited local student- photographers from the Art Institute of San Diego and San Diego City College to take part in a photo contest. Check out our videos and photos here. Don't miss the premier issue of our special edition Show and Tell magazine that will be available to my I-Connect007 registrants March 15th. Register/sign up to receive it here.