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Design007-Apr2018

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14 DESIGN007 MAGAZINE I APRIL 2018 it wasn't as huge an issue as if your car was driving itself down the highway and something blinked. It becomes a whole different level of issue. Holden: GENTEX is working on some of the artificial intelligence radar and camera-based, including night camera, autonomous driving and parking technology. Their current pro- totype suppliers don't have the technology. They're talking about 35-micron lines and spaces and .4-millimeter pitch and 6 oz. copper, and the ability to last 15 years under heavy load. Feasibility is not what we normally talk about. Feinberg: Again, I honestly think that it goes back to nano-crystals. I think it's going to make a big difference, and sooner than you think. Not this year, but I think it could be. It's just like when you go back to the '60s, with the amount of oil that we had left, we thought cars would be out of gasoline by 1985. It ended up not being a problem because the average car that got 12 miles per gallon now gets 25, and so on. Holden: A lot of the automotive electronics is not done by EMS companies. The automotive electronics people like GENTEX and Bosch have their own assembly, and I wonder… because automotive is so much more rigorous in terms of reliability, why do these OEMs do their own assembly instead of outsourcing it to EMS companies? Matties: That's a good question. What do the Ford factories and all these other car factories look like? How are they setting them up? I just heard they're bringing billions of dollars into the automotive space in America. Holden: Everyone here in Western Michigan is bustling because of the purchase of automated equipment for the new automotive factories. Matties: We've heard these predictions that 50% of the value of a car is going to be in its electronics by 2025 or so. Those features are driving this segment, and when you look at things like global positioning and diagnostics, it adds up to a lot of electronic consumption. Feinberg: They really are. And you notice on your phone that you've got one tire that's getting low when you haven't been in the car all day. Matties: Security is a big issue when you can start hacking into cars, and it's already been proven with keyless entry. Holden: I read a good arti- cle on that, and it said an autonomous car will have 100 million lines of code, all of which doesn't have any security because the automotive people haven't adopted the sophistication of the military in terms of coding. Matties: Did anyone hear about Google laying their new line under the ocean to Japan? It's supposed to be 10 million times faster than a modem; they say it can handle 80 million high-definition video conference calls between the continents at once. That's amazing. That's going to affect automotive, because they're all going to be talking to each other. We're talking about 5G, but when we're talking about 50G, which probably isn't so far off, that's going to be great. Goldman: Well, does anyone have anything else? Feinberg: I think that's everything. Matties: Dan, thank you. It's great having you on the team. Feinberg: Thank you so much. DESIGN007

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