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94 PCB007 MAGAZINE I DECEMBER 2021 officer is worth their weight in gold. ey can add more to your bottom line than you can imagine in most cases. Mitchell: If you're doing $10 million worth of business and you get a chief process improve- ment manager to go through and make you 10% more efficient, you just made a million dollars. Matties: It's not just that the million dollars on the bottom line, it's the added capacity and opportunity that comes with that. Mitchell: You also get employee benefits because they're happier doing things in a smarter way. Matties: I referenced an interview I did with a company in Europe. Ventec hired a guy from the newspaper business who didn't know any- thing about laminates, but he was a logistics expert. And as you can read in the interview, the company was thinking, "We need to get another building. We're running out of space." He came in, looked at the logistics, reorganized the factory. Not only did they not need addi- tional space, but they had extra space already within their existing walls. Mitchell: at's our industry's example of the famous hospital Ferrari example. You're famil- iar with this story? Matties: No. Mitchell: ere's a hospital in Europe where their emergency room process was losing patients. People were literally dying because it was just a very complex process going through the ER. e Ferrari race team came in and re- optimized how they did things. ese were the guys that can do a pit stop in 4.3 seconds: they change all four tires, refuel, etc. So, the same team walked in, worked with the hospital, and understood what they needed to do. ey redesigned the thing. ey didn't lose a patient due to process error; basically, the fatality rate dropped by seven times. It was incredible. e crucial point you're making is to look outside the industry for expertise.

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