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70 SMT Magazine • March 2016 Matties: It really is about flowing the data from one point to the next in a timely, accurate way that gives invaluable feedback, post production. Manor: Yes. We always talk about this wall be- tween design and manufacturing. Even if we go to a vertically integrated automotive manufac- turer, where we still see a lot of in-house man- ufacturing, the design guys don't really know the manufacturing guys and the manufacturing guys don't trust the design guys. There is a big barrier between them. We always think of them kind of hopping off the design side and not re- ally trusting these guys. There's a lot of mistrust. When we come in we simplify the flow. We use our ODB++ format, which is much more in- telligent data, and we can build trust there and make this much leaner. Then the designers are happy, because their boards come back faster and manufacturing is happy with less ques- tions, less spends, and everybody at the end of the day gets ahead with this. It is a win-win for everybody and of course management sees it. We try to explain to management that you have to leverage the effectiveness of the machines that you own. You could always go and out- source and go to Foxconn or Flextronics—ev- erybody can do that. But you've got your own lines. Take advantage of that. Take down that barrier. Take down the wall. We've been talking about this lean NPI for a couple of years now. Now I think with smart manufacturing this is becoming even more and more important be- cause it's hard to be very good at manufacturing if you get bad data. Matties: Industry 4.0 is something that you guys are talking a lot about here. You have a display MEntor graPhICS' orEn Manor IntErvIEw at the show depicting what it really looks or feels like. It is a great depiction, by the way, with the cars. Tell me a little bit about 4.0 and what that really means to people. Manor: I think there is a lot of misconception about Industry 4.0 and smart manufacturing. People think, "I get data from the machines. I talk to them. Great. This is Industry 4.0." But that's not true. That's maybe Industry 3.0, or maybe 2.0. We're doing that with a lot of ven- dors. We communicate with the machines but this still doesn't really make it Industry 4.0. Industry 4.0 is about machine to machine connectivity. So you have to bring in some kind of Internet of Things [IoT] or Internet of Manu- facturing [IoM] in order to be able to really talk between the machines. Matties: And IoT is really just the sensors inside of equipment that talks to the next piece of equip- ment? Manor: Exactly. Think of a Coke machine talk- ing to another Coke machine saying, "I'm out of Coke. You've still got a Coke. I'm going to send the guys over there." It does this with- out going to some centralized cloud server and making the decision in the server. This is decen- tralizing some of the decisions and allowing the machine to actually act as some kind of small factory on its own, to make decisions and also communicate with other machines on the line. You definitely have to enable that and we have software and hardware that really can make that happen. I think in 15 years any ma- chine that is sold will probably have integrated IoT or Internet of Manufacturing. Matties: They'll have to. Manor: They'll have to, but as we know the SMT market will take years for this equipment to trickle down. For the next decade we're basi- cally stuck with machines that don't have that built-in capability. Then it's up to vendors like us and others to come up with these solutions to basically make these IoT or IoM ready while when they were bought and manufactured it wasn't integrated. They'll need some retrofits " It is a win-win for everybody and of course management sees it. "