Issue link: https://iconnect007.uberflip.com/i/652863
March 2016 • The PCB Design Magazine 9 Andy Shaughnessy is managing editor of The PCB Design Magazine. He has been covering PCB design for 16 years. He can be reached by clicking here. Litson of Litson Consulting follows with "New Developments in IPC Industry Standards: A Re- view of Key Issues for Design Teams," and our own columnist and technologist Vern Solberg of Solberg Technical Consulting updates us on IPC-7091 and 7092 with his talk, "2D, 2.5D and 3D Package Technology: Embedded Com- ponent and Advanced Semiconductor Package Innovation." With so much talk about the need for (and lack of) good communication between design- ers and fabricators, "Making Your Design-Fab- rication Collaboration Most Effective" should draw a good crowd. Mike Creeden of San Diego PCB will be joined by contributors Tom Clifford of TJB Associates and Phil Marcoux of the Fab Owners Association. And rounding out the De- sign Forum is a presentation by Stephen Chavez of UTC Aerospace Systems and Scott McCurdy of Freedom CAD, "Continue Your Professional Development with IPC Design Programs, Tech- nical Education and Networking." It sounds like a great Design Forum. I'll be there bright and early Monday. Unfortunately, our guest editor and contributor Kelly Dack won't be with us at APEX. Kelly is taking deliv- ery of seven head of cattle next week. No, Kelly does not know anything about cattle; he's from Southern California. He never even lived on a farm until he moved to Spokane, Washington this year. Let's wish Farmer Kelly luck with his efforts at animal husbandry! Profitable Design Strategies We have a great issue for you this month. We're focusing on design strategies that can lead your company to success, and profit. Yes, as Mark Thompson of Prototron explains in our cover story, even the "lowly designer" has some control over the company's bottom line. And we have feature articles on profitable design strategies from Gary Griffin of Fast Interconnect and Barry Olney of In-Circuit Design Pty Ltd. We also bring you interviews with Greg Roberts of EMA Design Automation and Nolan Johnson of Sunstone Circuits, as well as contri- butions from columnists Tim Haag, Phil Kinner, Doug Brooks and Istvan Novak. I better wrap it up and get my clothes to the dry cleaner. I hope to see you at IPC APEX EXPO and the Design Forum. If you can't make it, don't worry; we'll be covering the show from start to finish. PCBDESIGN the shaughnessy report Figure 1: Kelly Dack, PCB designer, gentleman farmer and novice cattleman.