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106 PCB007 MAGAZINE I DECEMBER 2018 1 Substrates for Advanced PCB Technologies: What Will the Future Hold? E The UK chapter of the glob- al IMAPS community of elec- tronics and microelectronic packaging engineers shared a wealth of knowledge and wisdom about PCB substrate technology trends, develop- ments, and future requirements in a webinar on the first of November. 2 Increasing Productivity for Flex Fabricators E Barry Matties and Nolan Johnson of I-Connect007 met with Shane Noel and indus- try veteran Mike Jennings of ESI to discuss the introduc- tion of their CapStone laser tool, a product aimed at doubling their flex cir- cuit fabricators' throughput. Mike also shares advice for fabricators who are looking to move into the ever-growing flex market. 3 It's Only Common Sense: What the Customer Really Means E As salespeople, one of the things that we spend a great deal of time do- ing is trying to inter- pret what the customer is telling us. We all can hear the customer and what they are saying, but so often, we don't know what they mean. 4 Jeff Waters: Isola Updates E During PCB West 2018, Nolan Johnson and Bar- ry Matties sat down with Jeff Waters, Isola CEO, to catch up on company ac- tivities, including the re- cent sale of the factory in Chandler, Arizona, the plan to build a new facility, product develop- ments, current market dynamics, a new CFO, and much more. Editor Picks from PCB007 Dan Beaulieu Jeff Waters Shane Noel Pete Starkey

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