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12 PCB007 MAGAZINE I DECEMBER 2018 5. IPC APEX EXPO is a multidisciplinary event. This is an opportunity to learn while interacting with others who repre- sent different functionalities within the supply chain. The conference also pro- vides a greater, more well-rounded picture of the industry when compared to other events available. 6. Attendees will have the opportunity to connect with equipment and solution pro- viders on the show floor to discuss how current or future technology may impact what they learned in the classroom. 7. Learn how updated IPC standards around reliability, assembly, and other concerns address changes in both traditional areas such as PCBs and emerging technologies like printed electronics. 8. 83% of IPC APEX EXPO attendees say the training and education delivered met or exceeded their learning objectives. Further, part of the fun of attending IPC APEX EXPO is learning from individuals who are influential in the industry. IPC APEX EXPO 2019 will feature JB Straubel, chief technical officer (CTO) and co-founder of electric vehi- cle maker Tesla Inc. Straubel will present "Ac- celerating and Disrupting Innovation: The Tes- la Story" on January 29. In his presentation, Straubel will draw on his extensive experience and share the history of Tesla, detailing that innovation was not an add-on to its operations but woven into every element of the business. He will also answer the perennial question, "How can my organization re-engineer itself to create products and ideas that answer 21st- century needs?" From the show floor to the classroom and all points in between, IPC APEX EXPO 2019 is the place to be to learn, network, conduct busi- ness, and create new relationships while build- ing on established ones. Every year, IPC APEX EXPO provides me with unique ways of learning things I didn't realize that I needed to know. I look forward to seeing you and learning along with you in sun- ny San Diego in just a few short weeks! A few noteworthy happenings: • Show Floor Reception: January 29 You're invited to the industry's largest net- working event—the IPC APEX EXPO show floor reception. This is your opportunity to network with industry colleagues, make new connections, and interact with nearly 500 ex- hibitors in a dynamic environment. • New Products Corridor View cutting-edge products and services in the New Products Corridor located in the Sails Pavilion (upper-level exhibit hall). Get a sneak preview of tomorrow's equipment, materials, and services that are breaking new ground in our industry. An attendee participating in a buzz session. Attendees connecting with exhibitors on the show floor.

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