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DECEMBER 2018 I PCB007 MAGAZINE 9 look, well, magical. So, let's take a look at the show card for this month. Dr. John Mitchell, IPC president and CEO, serves as the master-of-ceremonies and warms us up with an introduction to this year's show themed "Technology's Future Comes Together." Then, we pull back the curtain with your back-pocket overview of the show including facts, schedules, events, locations, and details on the keynote presenter. New products are a key at any show, and IPC APEX EXPO delivers on that expectation. In "Shopping at IPC APEX EXPO: Evolutionary or Revolutionary Products?" Andy Shaughnessy looks at the new technologies, products, and announcements you should expect to see at the show. Plus, he steers you to the complete list of new products. Dan Beaulieu talks effective strategies for trade shows in the interview "Making the Most of a Trade Show"—a must-read to help you fi - nalize your rehearsals for IPC APEX EXPO. CFX and Hermes look to play an emerging critical role in PCB fabrication and will be a key highlight at this year's show. We spoke to Michael Ford and Dave Bergman about the live demonstration planned for the IPC APEX EXPO floor, and we tell you how to access the live data, so you can fully experience CFX and Hermes in action. Jan Pedersen of the PCB Norsemen gets in the spirit with a discussion of IPC APEX EXPO, but that's just the set-up for his act. Jan discusses his experiences in writing standards for IPC, es - pecially for automotive applications. Given that standards are one of IPC's core functions, this column makes for a great read. Turning more serious, Philip Carmichael, pres- ident of IPC Asia, provides guidance for manag- ing the turbulence currently stirring up business relationships between the U.S. and Asia. Tara Dunn, president of Omni PCB (and I- Connect007 columnist!), talks with Barry Mat- ties about staying competitive through the on- going generational shift in fabrication, commu- nication, and building trust. Membership in IPC is growing, and Mark Friedman, IPC member success advocate, tells Barry Matties what's new in membership, how industry members can get involved, and why they should. Going deep into the technical details, An - drew McManus, general manager at Gannon & Scott, discusses the question "Can E-waste and Metals Recovery Efforts Lower Environmental Risks and Liability?" And, for our next trick, Andy Shaughnessy showcases the Real Time with… coverage that I-Connect007 provides on the show floor. Stop by booth #3119 to share news with the I-Con - nect007 team, catch our interviews, or even cut one of your own. Tara Dunn's "Flex Talk" column dives into two papers to be presented by Averatek at IPC APEX EXPO. She talks semi-additive process - es (SAPs) and surface treatments for soldering to aluminum with Averatek's president, Mike Vinson. An army of volunteers delivers much of IPC's functionality; thus, awards are a crucial part of the IPC APEX EXPO agenda. Patty Gold- man shines the spotlight on these magical mo- ments. Automotive technologies are at the forefront during the executive development sessions this year. Patty Goldman and IPC staff provide an overview of the itinerary for this key strategic session. Taking "The Right Approach," Steve Williams considers Industry 5.0 in his column. From 3D printing to IoT and technologies beyond, Wil - liams updates us on some of the technical mag- ic we can expect. Michael Carano's column, "Trouble in Your Tank," continues the series on surface prepa- ration and cleaning. This installment looks at cleaning and surface preparation to optimize adhesion. Just like the magician, practice and mastery are key. Keep up the rehearsals, and we'll see you on the show floor! PCB007 Nolan Johnson is managing editor of PCB007 Magazine. Nolan brings 30 years of career experience fo- cused almost entirely on electronics design and manufacturing. To contact Johnson, click here.

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