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88 PCB007 MAGAZINE I DECEMBER 2018 Feature by Patty Goldman I-CONNECT007 This year at the IPC APEX EXPO, the Hall of Fame Council has put together an executive fo- rum on "Advancing Automotive Electronics." This not-to-be-missed forum is designed for executives in the entire automotive electronics system supply chain. Reserve this date: Janu- ary 28 at 7:30 a.m. The program includes a special overview of the IPC's growing role in automotive electron- ics by IPC President and CEO, Dr. John Mitch- ell, as well as important presentations by Tier- 1 providers Robert Bosch in Germany and AP- TIV (formerly Delphi) in the U.S. To quote a recent press release from IPC: Senior-level executives from across the global electronics industry supply chain will gather to discuss challenges and opportuni- ties of the burgeoning and rapidly changing automotive electronics industry during the IPC Executive Forum on Advancing Auto- motive Electronics at IPC APEX EXPO 2019. Presented by IPC's Hall of Fame Council on January 28, the forum will focus on auto- motive electronics costs, reliability, and pro- grams from concept to production. With a global repertoire of speakers—includ- ing ones from the United States, Asia, and Eu- rope—forum topics will include materials in automotive electronic packaging, PCB reliabil- ity testing for automotive electronics, devel- oping dry-film photoresist to meet automotive fine-line circuit needs, cost models with sup- pliers and understanding costs of new technol- ogy, and developing and getting approval of new material for automotive electronics. Executive Forum at IPC APEX EXPO 2019 Focuses on Advancing Automotive Electronics

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