Issue link: https://iconnect007.uberflip.com/i/1060280
74 PCB007 MAGAZINE I DECEMBER 2018 on-camera interviews; of course, after those first attempts, there was really nowhere to go but up. We've also added a whole range of guest ed- itors—many of them are people just like you— who conduct fantastic interviews with individ- uals in their segment of the industry. No mat- ter what topic the interviewee wants to discuss, we probably have a guest editor who is familiar with that topic. Some of our guest editors have been doing Real Time with…IPC interviews for a decade, and we couldn't do it without them. The technology we use today is also light years ahead. In 2008, we used our big old- school camcorders that still ran on tape, and our video editing operations sometimes took well into the night. Now, we shoot interviews with digital recorders; editing is finished be- fore the show closes each day, and most of that day's interviews are posted on the Real Time with… site on the same day. Another thing that I've noticed is that people in this industry are much more open to doing on-camera interviews than they were 10 years ago. It used to be tough finding someone to sit in front of the camera. Back then, a com- pany might have had one person—perhaps in marketing communications—who was accus- tomed to doing video interviews. Now, for- ward-thinking companies consider video inter- views to be another part of the marketing pro- cess, and they come to IPC APEX EXPO with a handful of camera-ready technologists. Each year, we set up a studio at IPC APEX EXPO that allows us to conduct two video in- terviews at the same time. Jo Ann Sotelo is the conductor in the middle of this synchronized madness, rapping her baton on the dais, mak- ing sure that interviewers and interviewees are ready to go when the time comes. I still don't understand exactly how she makes all these in- terviews work out; I just do what she tells me to do! So, stop by our Real Time with…IPC studio at IPC APEX EXPO 2019 and say hi. You just might meet some of the biggest names in the industry. And if you'd like to be a guest editor, all you have to do is ask. PCB007