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DECEMBER 2018 I DESIGN007 MAGAZINE 47 It's all in the preparation and deciding what you're going to get at the show, right down to the core of who are you going to meet. Set up those appointments. Send invitations and email blasts announcing what you're going to do. It's always great if you have a white paper to work around. Do things with intention. Make sure that every minute of that expensive show is worthwhile for you and your compa- ny's resources even down to who you invite to breakfast, lunch, or dinner. Another important thing is don't load the booth with all of your employees so that there are 20 people wearing the same outfit and you feel like you're crashing a party if you try to go in and talk to somebody. If you have a big com - pany, work in shifts to ensure there are two or three individuals in the booth at once. Always be thinking of that person who's coming to see your product. Try to load the deck. You don't just say, "Well, they'll walk by, and we'll bump into them." No, you should reach out to the kind of person or company who wants your service, and you make sure that they're going to come to the booth. Also, if you're giving something away, give away something you do. Don't give away golf balls—you're not selling golf balls. In summary, plan, prepare, organize, have a system, and be intentional. Matties: That's really good advice. Further, one thing we would suggest people look at is the flow of your booth. Some companies have a booth that's 10 x 10 feet. Do you want them to step into that booth, or do you want them in the hallway behind a counter? Beaulieu: That's right. Don't block the way in; instead, let people come in. Try to have a table and a couple of chairs in the corner of it to have a place where you can have a conversa- tion. If that's not possible in the booth, then stake out a place where you can have individ- ual conversations. Matties: Great advice, Dan. Thank you very much for your time. Beaulieu: Thank you. It's my pleasure. DESIGN007 Dan Beaulieu is president of D.B. Management Group and an I-Connect007 columnist. To read past columns or contact Beaulieu, click here. The researchers discovered a few properties that are essential to make this work. The two materials need to be compatible to mixing and should each be present in roughly the same ratio. This results in an organized, inter- penetrating network that allows the electrical charge to flow evenly throughout while holding its shape in extreme temperatures. Most impressive about this new material isn't its abil- ity to conduct electricity in extreme temperatures, but that its performance doesn't seem to change. Usually, the performance of electronics depends on temperature. The performance of this new polymer blend remains stable across a wide temperature range. (Source: Perdue University) From iPhones on Earth to rovers on Mars, most electron- ics only function within a certain temperature range. By blending two organic materials together, researchers at Purdue University could create electronics that withstand extreme heat. This new plastic material could reliably conduct elec- tricity in up to 220°C (428°F), according to a paper pub- lished Thursday in the journal Science. "Commercial electronics operate between —40°C and 85°C. Beyond this range, they're going to malfunction," said Jianguo Mei, an assistant professor of organic chem- istry at Purdue University. "We created a material that can operate at high temperatures by blending two polymers together." High-temperature Electronics? That's Hot