38 DESIGN007 MAGAZINE I JANUARY 2019
Ventec's Marketing Strategy and Their
Newly Appointed Technology Ambassador E
At electronica 2018, Mark Goodwin, chief opera-
ting officer at Ventec International Group, dis-
cusses the company's marketing strategy along
with their newly appointed technology ambass-
ador, Alun Morgan, and how he sees the world.
Unimicron Says ABF Substrate
Demand Remains Robust E
Demand for ABF (ajinomoto build-up film)
substrates continues to be s t r o n g w h i l e
demand for other IC substrate and PCB
products is being affected by seasonal factors,
according to Unimicron Technology.
Flexible Thinking: Achieving Continuous
Flexible Circuit Innovation E
Since their introduction, flexible circuits have
continued a steady climb from relative obscurity
to center stage in the world of electronic
interconnections. Today, they are among the
most popular choice for solving challenging
electronic interconnection problems. Those
who use this technology on a regular basis
are familiar with the many reasons for the
popularity of flex.
Upcoming 2019 Trade Show Season
in the USA E
A look back at Dan Feinberg's predictions
made a year ago, and a preview of what we
might see at CES 2019 along with some new
projections. CES—the first, largest, and most
influential and predictive of global electronics
trends of this group of trade shows.
Flex Talk: The Myth About Rigid-flex Costs E
Do you cringe when you think of the option of
rigid-flex? It is not an uncommon reaction when
talking with designers and engineering managers
about using rigid-flex to solve a packaging
problem. Why? The most frequent answer is,
"They are so expensive." While it is true that
a rigid-flex PCB is typically more expensive
on the surface when compared to rigid-board
solutions with cables and connectors, a lot is
being missed with that mindset.
It's Only Common Sense: The "It" Factor—
Are You a Dedicated Salesperson? E
As 2018 ends and the new year is almost upon
us, we should all do a little soul searching and
self-evaluation; a tune-up to make sure that
we still have "it." We should strive to find the
"it factor" that makes us great salespeople,
causes us to wake up every morning ready to
go and make those sales, and drives us to be
successful even when we don't feel like it.
The Shape of Things to Come:
Curved, Flexible, Stretchable, and
Three-Dimensional Electronics E
The seamless integration of electronics into
flexible, curved, and even stretchable surfaces
is being requested for several markets, such
as automotive (dashboards, lighting, sensors),
smart buildings (lighting facades, air quality,
solar panels), medical (health patches,
X-ray, analysis), and smart clothing (position
tracking, sports).
FLEX 2019 and MSTC to Highlight SMART
MedTech, Transpo and IoT E
Flexible and printed electronics innovations
and autonomous mobility sensors will take
center stage as more than 700 attendees gather
for 120 market and technical presentations, 70
exhibits and four short courses at the co-located
FLEX 2019 and MEMS & Sensors Technical
Congress (MSTC) in Monterey, California,
February 18-21, 2019.
