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24 DESIGN007 MAGAZINE I JULY 2019 It's Only Common Sense: The Consultative Sale E The best way to represent yourself and your com- pany as a true expert is to produce and publish valuable content about your products through content marketing. The key word is valuable. The content has to be unbiased (it cannot be a flagrant sales pitch selling your specific prod - uct). Rather, it should be general information and best practice advice on your product. Better to Light a Candle: Chapter Three— First-year Recap of the PCB Fabrication Course at MTU E In the third installment of this series, Marc Cart- er acknowledges the many organizations and individuals that willingly and freely contribut- ed their time, materials, and support to make this first "prototype" effort a success. This col- umn also gives a sneak preview of some of the efforts underway to expand the efforts at MTU and to start similar grassroots, industry-aca- demia supported programs elsewhere. DuPont on Materials Challenges and New Opportunities E John Andresakis, senior marketing technologist in the Interconnect Solutions (ICS) Group of DuPont, and Jonathan Weldon, RF applications engineer also in ICS at DuPont, spoke with the I-Connect007 editorial team about trends the company is seeing, what challenges their cus - tomers are facing with materials today, and fu- ture opportunities with new technologies, in- cluding 5G, electric cars, IoT, and more. Rogers' Advanced Connectivity Solutions Adds N.A. Distributor E Rogers Corporation's Advanced Connectiv- ity Solutions (ACS) business unit announced today the introduction of a new distribution channel with the addition of International Electronic Components (IEC) to their sales and service team in the United States and Canada effective July 8, 2019. The PCB Norsemen: Merging the Best of Both Worlds—Young Superheroes and Knowledgeable Wizards! E Companies that dare be true to themselves, trust their employees, and provide direction, freedom, and responsibility to their most im- portant asset—namely, their employees—are more likely to succeed. However, we can all rattle behind these positive words and agree with these statements. The real question is, "How do you actually create and sustain an environment that motivates and attracts peo- ple—especially millennials—in the wave of In- dustry 4.0?" Orbotech Celebrates Success of Orbotech Diamond and Discusses Future Trends E At the recent CPCA Show in Shanghai, Or- botech celebrated having over 100 of their Or- botech Diamond™ direct imaging machines in the marketplace. Barry Matties caught up with Meny Gantz—VP of marketing for Orbotech's PCB division—to talk about the drivers behind the success of Orbotech Diamond systems be- fore turning the conversation toward the future and Industry 4.0. Printed Circuits Upgrades Drilling With Pluritec E Flex and rigid-flex circuit board manufactur- er Printed Circuits has added to their drilling department with high-speed, fully automatic drill/routers from Pluritec.

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