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NOVEMBER 2019 I DESIGN007 MAGAZINE 107 5 Time to Market: The Importance of Timely NPI E In this new column, Im- ran Valiani plans to ad- dress ways to get prod- ucts to market as quickly as possible. 6 Fresh PCB Concepts: Getting It Right From the Start E When faced with critical time-to-market situations, it is all too easy to say, "It doesn't matter because this is just the prototype; we can fix this later." Howev- er, if the design is perfected from the beginning, cost savings can be ap- plied, and manufacturability can be ensured. Perhaps most importantly, the design can be adapted with reliability in mind, leaving a seamless transition from prototype to produc- tion. How do we get it right from the start? 7 EMA Design Automation Celebrates 30 th Anniversary E EMA Design Auto- mation, a full-ser- vice provider and innovator of elec- tronic design auto- mation (EDA) solutions, is celebrating 30 years since it began selling EDA tools in 1989 and has since continued to serve the North Amer- ican EDA industry with innovative products, support, and services. 8 IPC-2581 Continues to Flourish E Because standards adop- tion in this industry tends to be akin to turning around a battleship, what is often seen as new has generally already been in production for 10 years or more. Often, there are outside influences and dependen- cies that cause this, so most of us tend to take a "wait-and-see" approach—let others shake out the issues. And even then, we only look at adoption if the mandate comes from higher- ups in the organization. It works the way we do it now, so why change? 9 Rigid-flex circuit board man- ufacturer, Printed Circuits, has purchased and will install a new Notion Systems n.jet direct solder mask and legend ink printer. J AltiumLive 2019 Frankfurt: A Perfect Mix of Education and Fun E The AltiumLive PCB Design Summit in Frankfurt, Germa- ny, has come to a close, with Happy Holden's keynote sig- naling the end of this three- day event. Here's a quick wrap-up of this year's event. for the latest circuit design news and information. focuses on the rapidly growing flexible and rigid-flex circuit market. Jeff Beauchamp Linda Mazzitelli Imran Valiani Andy Shaughnessy Printed Circuits Installs New Notion n.jet Direct Solder Mask and Legend Printer E

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