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54 PCB007 MAGAZINE I FEBRUARY 2020 just making that connection with the machine; that is a barrier to entry for a lot of people. We pride ourselves on having created all of these interfaces, but the critical thing that's happening now, because the expectation of the industry is we all want to be smart, is not sus- tainable. That's why Aegis has been one of the leaders to create IPC-CFX so that we can have this availability of information for all. Beaulieu: Are you getting some interest? Ford: Yes, it's unbelievable. We cannot stop. People had been afraid of taking that first step. Until now, people had read and talked, but not done anything. This year, they are taking ac- tion. We are expecting a fair number of success stories coming very soon, which I will be re- ally happy to share. Beaulieu: Very good. As we wrap up, where can people learn more? Ford: People can always visit cfx.ipc.org to learn more about IPC-CFX and become part of the solution. Beaulieu: Perfect. Thank you for talking to me, Michael. Ford: It was great to talk to you. Thanks. PCB007 To watch this Real Time with… video interview from IPC APEX EXPO 2020, click here. Dick Crowe speaks with Shaun Tibbals, sales and marketing director at Electra, about inkjet printing as opposed to conventional approaches, such as curtain coating and/or screen printing. Benefits involve the economical use of materials and zero VOCs. Click the image to view video. Electra: The Benefits of Inkjet Printing

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