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SEPTEMBER 2020 I DESIGN007 MAGAZINE 117 5 Quiet Power: Be Aware of Default Values in Circuit Simulators E Simulators are very con- venient for getting quick answers without lengthy, expensive, and time-consum- ing measurements. Istvan Novak explains how, some- times, you can be surprised if you forget about the numerical limits and the limitations imposed by internal default values. 6 Elementary, Mr. Watson: How to Ruin Your PCB Design in 4 Easy Steps E John Watson has seen first- hand how quickly PCB designs can "go off the rails" by not following a few simple principles. In this column, he looks at four practices that can easily ruin your PCB design. 7 The Pros and Cons of Working Remotely E Andy Shaughnessy asked Patrick Crawford if IPC had any insight into how the "new normal" of working from home has impacted their members. Here is what the IPC technical staff had to say about the advantages and disadvantages of working remotely, as well as working with IPC volunteers who are new to working from the dining room table. 8 Time to Market: 8 Ways to Know Your Customer Better E Now is the time to go the extra mile in getting to know your customers, what they need, and how to help them solve their problems and challenges. Imran Valiani shares eight ways to know your customer better. 9 Design Circuit: An Update on the Italian IPC Design Chapter E Patrick Crawford had the opportunity to speak with Pietro Vergine, the chair of the leadership team for the new Italian IPC Design Chap- ter. He spoke with Pietro about the design space in Italy, as well as his plans for the Italian IPC Design Chapter. J Fresh PCB Concepts: How Do You Calculate Finished Copper? E How do you calculate fin- ished copper on a PCB? This may sound simple, but Ruben Contreras has seen copper thickness called out either on the drawing or the specification, which can lead to additional EQs and, in some cases, addi- tional costs. In this column, he explains the unintentional results that can come from mis- understanding what was requested. for the latest circuit design news and information. focuses on the rapidly growing flexible and rigid-flex circuit market. Patrick Crawford Imran Valiani Pietro Vergine Ruben Contreras John Watson Istvan Novak

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