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NOVEMBER 2020 I DESIGN007 MAGAZINE 81 ing and most up-to-date knowledge available to you, your department, your company, or the industry in general. Advocate for and imple- ment creative solutions for those challenges. If you wake and find that a technique or meth- odology you have been using for your entire career has been supplanted by something new, then do not let your failure of imagination get the best of you and become a failure of nerve. Learn, get caught up, and continue to advocate for the excellence of your designs. DESIGN007 Patrick Crawford is the manager of design programs and related indus- try programs at IPC. To read past columns or contact him, click here or email PatrickCrawford@ipc.org. At this point, you might be wondering why you should care. A science-fiction author from the mid-1900s wrote about failure. That's great, but what does that mean for you? Clarke's work cautions against prophesizing; however, I believe that the failures he described are rampant and occur around the world in every industry, every day. As a modern board design engineer—and within the limits of your job description and responsibilities—you have a high stake in the design process. Therefore, you can communicate with your superiors and your colleagues about the challenges you face and, most importantly, the solutions that you propose to overcome them. When faced with these challenges, do not be like Simon Newcomb and engage in a fail- ure of nerve. Seek out and explore the exist- Volvo Cars is making significant investments that allow for the in-house design and development of elec- tric motors for the next generation of Volvo models, as the company continues to move towards becoming a fully electric car maker. The company opened a brand-new electric motor lab in Shanghai, China, the latest addition to its global network of facilities for the development and testing of electric car components. The lab comes in addition to ongoing e-motor development in Gothenburg, Sweden and state- of-the-art battery labs in China and Sweden. Bringing the development of electric motors in-house will allow Volvo Cars engineers to further optimise elec- tric motors and the entire electric driveline in new Volvos. This approach will allow engineers to make further gains in terms of energy efficiency and overall performance. "Through in-house design and development, we can fine-tune our e-motors to ever better levels," said Hen- rik Green, chief technology officer at Volvo Cars. "By constantly improving their overall performance levels in terms of energy efficiency and comfort, we create an electric driving experience that is unique to Volvo." E-motors enable hallmark features that electric cars are known for, such as instant acceleration and so-called One Pedal Driving, whereby drivers use the gas pedal both for acceleration and decel- eration, depending on whether they push in or lift their foot off the pedal. The newly opened electric motor lab in Shanghai became operational last month. It will mainly focus on electric motor development for use in fully elec- tric and hybrid cars based on Volvo Cars' forthcoming SPA 2 modular vehicle architecture. (Source: Volvo Cars) Volvo Cars Now Designing, Developing Electric Motors In-House