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4 PCB007 MAGAZINE I JUNE 2021 FEATURE QUESTIONS Supply Chain— An Industry Veteran's Perspective Answered by Richard Crowe How long is the copper shortage anticipated to last? Answered by Michael Coll Is it possible to use another material as a substitute for heavy copper with different characteristics and the same performance? Answered by Kim Sauer Beyond solder, what's the next best interconnection between the components and the PCB? Answered by Charles Bauer Also Answered by Joe Fjelstad 14 16 18 20 22 FEATURE QUESTIONS What channels are most PCB assemblers using to educate themselves on the latest process improvements and equipment? Answered by Leo Lambert How can PCB fabricators achieve finer lines and spaces using current moderately priced substrates? Answered by Eran Lipp and Yaad Eliya What marketing techniques are best suited to engage with PCB assembly engineers in 2021/2022? Answered by Dan Beaulieu FEATURE COLUMNS Responding to Questions About the Future of Electronics Manufacturing by Dr. John Mitchell A Simple Question Can Save You Time and Money by John Steinar Johnsen JUNE 2021 • FEATURED CONTENT This month, with our "Just Ask…" issue, we bring in the experts. We opened a virtual Q&A session, you asked the questions, and the experts answered them. Part of continuous improvement methodologies, after all, is to leverage the expertise of others. Just Ask... 24 26 28 10 32

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