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32 PCB007 MAGAZINE I JUNE 2021 can be high. My experience is that the earli- er involvement, the better the product. When possible, involve the right team from when the idea for a product or printed circuit is hatched. When you have the right knowledge of PCBs onboard, you can make decisions based on knowledge and experience. is helps make sure the PCB process is as flawless as possible. Get Another Set of Eyes Design reviews allow others to check the features and function of the PCB design and inspect the interconnection of the various cir- cuits. Don't assume that everything is fine until you've had someone double-check your work. When a qualified official design review is per- formed, you might discover errors early in the process—ones that you might not have discov- ered until later in the production process, or even worse, not discovered at all. Communicate and Look Outside Your Box PCB design is a long and collaborative pro- cess, but when engineers get so focused on A PCB is a component like any other elec- tronic component, except for the fact that it is not on the shelf waiting for you to buy it, but will be produced from scratch when you order it. In my eyes, it's the most important compo- nent, as it is the carrier or foundation in any electrical product connecting most other com- ponents. With this responsibility on "its" shoul- ders you might want to go that extra round be- fore production, to make sure all data is cor- rect and the design feasible. Poor design might lead to poor connection and failures—not the result you want. Questions about PCB design are a "never- ending story." Strangely, aer years of PCB production and development, lots of the questions and issues are still the same, just only affected by the changes related to PCB technology. Rather Too Much Than Too Little PCB designers and engineers who are not frequently designing might find it not only helpful, but crucial, to seek help one time too many rather than too little. e consequences and costs of not asking The PCB Norsemen Feature Column by John Steinar Johnsen, ELMATICA A Simple Question Can Save You Time and Money