Issue link: https://iconnect007.uberflip.com/i/1436094
DECEMBER 2021 I DESIGN007 MAGAZINE 25 really need? In many cases, yes. But fresh EE designer stakeholders don't know what they don't know. ey'll continue leaning forward, independently running with scissors, so-to-speak, until their fellow stakeholders can kindly and gently introduce them to an extended project team that compels them to learn to provide manufacturing data feasible for helping them to hit their target conditions. The Thanksgiving I Overplayed My Hand: A DFT Story I prepared a turkey for my family one year at anksgiving. I sourced the bird. I obtained the propane-powered base, frying kettle, and the peanut oil. I watched the "how to" video on YouTube to become a quick expert on how it was done. I lowered the bird into the hot oil and watched it boil to a crispy doneness. I carved it up, plated the meat and placed it upon our kitchen island for all to enjoy. While I had processed this endeavor alone in the safety of the backyard, taking just a quick 30 minutes, my family had been working together all day inside, making stuffing, seasoning, and creating all the side dishes for a traditional turkey dinner which they savored for hours as it roasted in the oven. To make a long story short, my DFT (deep fried turkey) project was a flop. It missed everyone's target condition. Good thing there was a diverse project team of family stakeholders working together on a viable alternative. I spent all aernoon working on a deliverable which I alone had determined my family needed. In the end, they didn't need it. It wasn't working for them. e crispy skin had a hankering of rancidity from the peanut oil. e meat tasted like peanut oil. It was a anksgiving turkey project only a mother could love. My mom did, in fact, empathetically take a slice of breast meat and compliment me on my efforts while she laboriously chewed away on it. Later in the evening she had to pass on the pumpkin pie—her favorite—because her stomach had begun to hurt. Have we arrived at a time in which there is entirely too much written each month on the topics of designing "for" someone? Is the "design for" message being misconstrued by some, as in my DFT example? On that day, harmony and fulfillment were experienced by all who worked in the kitchen on the roasted turkey project. Everyone seemed to know what to do and who to call for help. Convection oven profiles were set to ramp up, preheat/soak times were minimal, and peak temperature was set to an even 350°F, calculated and set at 13 minutes per pound "based" on an unstuffed "turn-key." e succulent meat was successfully excised from its carcass and each side of the breast was gently lied out by one family stakeholder, set upon the cutting board and precisely cross- cut against the grain by another. is project was a success because the family stakeholders worked together throughout the process by communicating and agreeing on what it takes to meet the target conditions for the entire project team. Working Together, We Can Beat the House But can our entire industry of PCB project stakeholders be helped to meet their target conditions? Perhaps it is time for the PCB industry to start designing "with." Part of the success of this column will involve reaching out to you regularly to make contact. I want to talk to and hear about your unique experiences as you strive to achieve the target