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90 PCB007 MAGAZINE I SEPTEMBER 2022 Introduction Good leadership always makes a difference; unfortunately, so does bad leadership. is leadership truth continues as we will be talk- ing about law 19 of the 21 Irrefutable Laws of Leadership. "e Law of Timing: When to lead is as impor- tant as what to do and where to go." — John Maxwell Timing is Everything How oen have we heard this throughout our lives? Too oen to count I would suggest. We don't have to look very far to find examples of both good and bad timing. In the context of leadership, there are really only four outcomes for any decision and the first three are a result of poor timing: 1. Wrong action at the wrong time = disaster. is is the worst-case scenario of the first three outcomes that will result in nothing good: missed goals, cost increases, and the perception of your leadership skills will suffer. It doesn't matter whether the timing was too early or too late you can't expect a great result. 2. Right action at the wrong time = resistance. Taking the right action at the wrong time may be unsuccessful because the people you Leadership 101: The Law of Timing The Right Approach by Steve Williams, THE RIGHT APPROACH CONSULTING