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14 SMT007 MAGAZINE I DECEMBER 2022 If it isn't clear already, your money, time, and effort will be well spent attending IPC APEX EXPO in January. Here, we've outlined the top six reasons why this event will be the highlight of your year. We've done all we can to make the event not only memorable, but a show that allows you to connect with industry peers, learn how to enhance your skills, help advance the industry, and discover new insights on products and strategies from industry innovators. Connect Advance your network on a global scale on the show floor, at social receptions, and at our new Career Networking Event featuring special guests from the Emerging Engineer program. Engage in a discussion on career development strategies and hear stories about best and worst career decisions. Lead Equip your business to be a leading industry competitor when you attend Factory of the Future track sessions, where you will learn to solve real business challenges and identify new technologies that modernize industry processes. Build At IPC APEX EXPO 2023, you'll interact with the latest innovators, meet world-leading manufacturers on the show floor, and discover how you can build electronics better. Learn This year's Professional Development offerings include 36 courses and a new business track fea- turing "Customer Contract and Legal Boot Camp for Engineering Professionals," led by Jeffrey Roth and Patrick Sebasta II, F&B Law Firm. Advance Be part of taking electronics manufacturing into a new era of excellence. Actively participate in the development, review, and updating of the industry's critical standards and guidelines at our standards development committee meetings. Discover Discover new insights on products, strategies, and solutions from your peers, subject matter experts, and innovators. Take home real business solutions to address your challenges. Making the Pitch Bolster your formal request to attend IPC APEX EXPO 2023 to your manager. Every organization is different, so we have compiled a list to help persuade your boss to support your attendance at IPC APEX EXPO 2023. SMT007 Industry Innovation Starts Here Article by IPC Staff Here's Something to Consider Best rate: Visit the registration page and determine your rate. Note that all rates increase after Dec. 16. Did you know that becoming an IPC member can save you money on registration? Or that group rates are available? Session Content: Identify specific Technical Conference sessions and Professional Develop- ment courses that are relevant to both your organization and your work. Create a list of how attending these sessions will positively impact your work. Vendor contacts: Map out your visit by choosing exhibitors you want to meet with at the event. Discover the latest technologies and innovations on the show floor. Investment: This conference isn't an expense, it's an investment. What is the return on investment (ROI) when you attend? You should be able to showcase the benefits/value to your organization in relation to the expense it will incur.

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