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56 DESIGN007 MAGAZINE I JANUARY 2023 ports the proliferation globally due to its higher usage, convenience, and usability. Electronic product design companies now realize that the survival of consumer electronics depends on differentiated hardware developed simultane- ously with excellent soware and the ability to achieve first-pass success with advanced design solutions and methodologies. is cognizance is encouraging system companies to build their silicon. Changing automotive trends, including the increased popularity of electric vehicles and supply chain concerns, are reshaping the industry, driving chip companies to look for system-on-chip (SoC) design efficiency and scalability. Connected cars, sensors, electri- fication, and new business models require integrated hardware and soware to optimize cost. According to Deloitte, it is not unusual for electronics to account for 40% of the cost of a new vehicle—in 2000 it was about 15%. Inter- nal combustion vehicles use anywhere from $500 to $700 worth of semiconductors, but electric vehicles (EVs) and hybrid vehicles use semiconductors worth thousands of dollars. To meet these rising costs, companies need to identify overlap within their automotive sys- tems. By doing this, they can optimize product designs to handle multiple functions, reducing the overall number of chiplets in a vehicle and bringing down costs. Moore's Law continues to advance. It pro- vides tremendous performance, power, and area (PPA) advantages to early movers but is no longer on the equation's technological and economic side. e future holds hetero- geneous architecture—the world of "more than Moore" and a new wave of expansion to embrace multi-die packaging to accommodate the changing landscape of micro- and nano- electronics. As die size reaches the reticle limit of lithography, designing chips at the latest nodes is difficult and expensive. Low-volume businesses cannot manage the unsustainable design rate at the latest node. Also, the newest node designs need a team of specialists that are challenging to find. e complexity and cost of advanced node design and manufacture impelled the industry to seek substitutes for the traditional mono- Figure 1: Automotive industry trends.