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30 PCB007 MAGAZINE I FEBRUARY 2023 well prepared, your trade show investment will be nothing more than a sugar high. To my point about generic or mass emails, I just received the following email from a com- pany that I have never done business with— even though they say I am their customer: Dear Barry, Looking back on the past year, we realize we have a lot of reasons to be grateful for. You are one of them. We would like to take this opportunity to say thank you for the business you have given us throughout the year. We hope you will continue being one of our valued customers in 2023. All the best for the holiday season and see you in 2023! Best wishes, (I have removed their name, as there is no rea- son to embarrass them further.) Generic messages are transparent, and the above email tells me that this company does not understand their selling process. I appre- ciate the well wishes, but this email feels less than sincere. Don't leave your own prospects feeling like this—take the time to do your research and fol- low up with personalized communications that make them feel valued and understood. PCB007 This article originally appeared in the February 2023 issue of SMT007 Magazine. The U.S. Department of Commerce announced leaders and staff joining the CHIPS for America team who will play key roles implementing the bipartisan CHIPS and Science Act's historic invest- ments in the semiconductor industry. The CHIPS for Amer- ica team pulls together talent from across the public and pri- vate sectors, including leaders with experience managing large federal programs, experts from the semiconductor industry, and executives with financial sector experience. "We are building a team of experienced experts who will ensure CHIPS for America spurs manufacturing and innovation and revitalizes our domestic semi- conductor industry, while being good stewards of taxpayer dol- lars," said Secretary of Commerce Gina M. Raimondo. "This group of accomplished leaders brings the diversity of experience, ideas, and backgrounds needed to secure our position as the global leader in semi- conductor manufacturing and R&D for decades to come." "CHIPS for America will put our country at the forefront of semiconductor innovation, R&D, and technology implementa- tion, and we are excited to welcome these accomplished individuals to DOC and NIST," said Under Sec- retary of Commerce for Standards and Technology and NIST Director Laurie E. Locascio. "These leaders have decades of experiences across government, industry, and the R&D space and will play an essential role standing up this historic program." The Biden-Harris administra- tion previously announced key leaders charged with guiding implementation of the CHIPS and Science Act, including Director of the CHIPS Pro- gram Office Mike Schmidt and Interim Director of the CHIPS Research and Devel- opment Office Eric Lin. (Source: Department of Commerce) U.S. Department of Commerce Announces CHIPS for America Leaders and Staff

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