PCB007 Magazine


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4 PCB007 MAGAZINE I FEBRUARY 2023 FEBRUARY 2023 • FEATURED CONTENT It's time to amp up your business with your newfound knowledge. In this issue of PCB007 Magazine, our expert contributors provide methodologies for you to create your own post-show plan of action, and identify the important points to consider within that plan. We also provide ways to implement these process steps. Readers will learn various paths for implementing their post-show plan across multiple teams within their company. Amp Up Your Business 60 56 10 FEATURE COLUMNS After the Show, Now What? by Andy Shaughnessy Wet Process Start-up Considerations by Christopher Bonsell Step Up and Volunteer by Hannah Nelson FEATURE INTERVIEWS Post-show Plans Depend on Solid Pre-show Strategies with Dan Beaulieu An After-show Plan with Kris Moyer A Post-show Marketing Plan with Kiki Shemomae FEATURE ARTICLE Making the Most of Trade Show Leads by Barry Matties 8 16 38 10 34 56 26

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