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34 PCB007 MAGAZINE I FEBRUARY 2023 Feature Interview by Nolan Johnson I-CONNECT007 You've just attended a trade show, spending time in conference classes, seeing some new ideas that you think could help your company. What's your next step? I asked IPC design instructor Kris Moyer to share his thoughts, and he explained how to best share your new- found information, convince management to adopt what you've learned, and build on this momentum. Kris, staff members have attended conference classes at the trade show, learned some new techniques and processes, so what's next? It's simple: You present and disseminate it to your co-workers. First, the individual who learned that technique at the trade show might have a small get-together with senior design engineers and say, "Here's what I saw. is is my understanding of it. Does this look like something that would be useful to us?" Then you have a working lunch. Maybe you contact the company or the individual who presented the new information, and see about bringing them in as a consultant to teach the technique to your company. In some bigger companies, management may have to approve in-house training. But a lot of times you just go to the show, get the information, bring it back, and you dissem- inate it. I'm sure it would help to have a prep meeting with management before the show so you could set expectations about what to look for and pay attention to. An After-show Plan

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