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56 PCB007 MAGAZINE I FEBRUARY 2023 while figuring out what works best for Taiyo. But I did have a set of goals for IPC APEX EXPO. One of my personal goals as marketing coor- dinator was to utilize this show as a great opportunity to familiarize myself more with people and the industry, and to study how to stay innovative and advanced in this industry. We planned to take full advantage of attend- ing an in-person trade show where we can let people interact with our products (and our robot) and also introduce our new people to the industry. And we wanted to share what is happening in Taiyo globally. We had some exciting news to share with you all. Feature Q&A with Kiki Shimomae TAIYO AMERICA Aer you've exhibited at a trade show, then the work really begins. Where do you begin? How do you best capitalize on the leads and other contacts you've made? We asked Kiki Shimomae, sales and marketing coordinator for Taiyo, to discuss her pre- and post-show plans for a show like IPC APEX EXPO, and the importance of staying visible on social media. Kiki, tell us about the goals and objectives you have for a show like IPC APEX EXPO. It was my second time attending trade shows and my first time at APEX, so I'm still trying to get to know the industry and the people, A Post-show Marketing Plan

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