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58 PCB007 MAGAZINE I FEBRUARY 2023 After the show, then what? What are your follow-up plans once a trade show is in the history books? I plan to keep showing up digitally, being consistent, and being reachable in many dif- ferent ways. It may sound simple, but I believe you shouldn't forget about the basics to keep building and developing your brand identity. A trade show is fun and exciting, but it can be very overwhelming, with lots of information, people, and events. It's hard for everyone to remember all the information they get from the show. Depending on the location of the trade show, my follow-up to-do list can vary. How do you take advantage of the leads you generated at the show? e leads are a great resource that you can take full advantage of. Whether the contact is some- one you've known for a while or a new customer, you never know the possibilities behind them. I will always follow up with them, but I try not to be boring. I try to be creative; I think this is the best way to grab a new customer's attention and keep that customer with us. How much does social media play into your post-show plans? Social media plays a huge role in Taiyo's mar- keting both pre- and post-show. Social media and the internet are the easiest ways to get information nowadays. Especially aer the show, I'm sure that social media can function not only as a way to communicate and stay in touch but also as a reminder tool that Taiyo is here for you to all the people who visited our booth. Some companies say, "The marketing doesn't end when the trade show does." Do you agree? Yes, I agree with that statement 100%. Market- ing can have a huge impact, both pre-show and post-show. Just as the sales team tries to main- tain a good, strong relationship with their cus- tomers, good marketing takes time to accom- plish. Do you have any advice you would like to share regarding trade show follow-up? Whether your company is big or small, it's always important to be visible and accessible digitally. Take 100% advantage of the power of the internet and social media. Social media is free, and has a lot to offer. Thank you, Kiki. ank you. PCB007 Kiki Shimomae

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