Issue link: https://iconnect007.uberflip.com/i/1493443
36 PCB007 MAGAZINE I FEBRUARY 2023 Junior-level people usually have a little bit more of an uphill battle convincing manage- ment. But overall, even with them, it's been my experience that as long as they can dem- onstrate how this process would be benefi- cial to the company, most managers are pretty good about paying attention, depending on what you're asking for. Does this new process reduce the number of respins? Maybe man- agement doesn't want you to take four months off to take a college course, but they would be more than happy to have you come in and take in-house training or online classes. One of the things I've heard from every com- pany I've ever worked with: e junior-level people come in and say, "I saw this cool, new thing!" You have to get past the "new and cool" and provide a technical rationale for why this is beneficial. It can't be just because it's new and cool. Thanks for your time, Kris. I enjoyed it. ank you. PCB007 Exactly. Have a prep meeting with your man- ager before the show. I worked with a fairly large company once, and they basically said, "As soon as you get back, give us a write-up of what you saw, and what you thought would be beneficial to the company." en management would have their own meeting and hopefully say, "Oh yeah, this does sound cool; we want more information on this kind of thing." But sometimes, the information may not be as applicable to your company as you thought. You think, "is is really more for a fabricator. ey would be more interested in this than we are. I'll talk to my fabricator about it, but it's not really something I need to analyze now." Exactly. Let's say you're a designer and you've been speaking about the design side. Compare and contrast how this works on the manufacturing side. How does the process differ? On the fabrication side of things, as well as for assembly companies, materials providers, and so on, it's really the same. Maybe you learned a newer technique for calculating the intermetallic bond strength of ENIG, or gold bond. Maybe you took a course on reduction of glass fracturing during the lamination process. Whatever you learned, present it. If the course you took is a fit for your niche, you just take it back to your company. Aer that, you might consider online courses on this topic, or bring the presenter in as a consultant to give you more hands-on specifics for manu- facturers. Now, you may have junior-level people who are going back home and presenting this content to managers two or three levels higher at their company, trying to convince them to adopt this new technique or process. How does one handle that? Kris Moyer