PCB007 Magazine

PCB007-Nov2023

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86 PCB007 MAGAZINE I NOVEMBER 2023 Recently, Schweitzer Engineering Laborato- ries' Moscow, Idaho facility took delivery of state-of-the-art PCB equipment from MKS' Atotech, one of the leading providers of advanced PCB and IC substrate horizontal manufacturing equipment for the electron- ics industry. This type of equipment is nor- mally delivered to Asian markets and is not usually seen in North America. Notion Systems is a German-based company and one of the leading suppliers of industrial inkjet systems for functional materials. Antonio Schmidt, senior vice president of sales and marketing, explains that by applying the solder resist fully digitally, Notion gave Schweitzer Engineering Laboratories (SEL) the opportunity to save time, investment, space, and labor in their new printed circuit board manufacturing facility. In the end, all that matters is what your customers think. Emphasize and prioritize your customers' needs over your own. Be completely customer focused. Fall in love with your customer. If you want to succeed in sales, this has to be your number one goal. Happy's Tech Talk #22: Computer-aided Bare Board Testing, Revisited Happy Holden brings back out a paper he gave at an IPC conference in 1983. While the technology to implement testing systems may have evolved, the basic principles Holden outlined then still hold true today. Notion Systems: The Arrival of the 'Jet Age' MKS' Atotech: More Horizontal Panel Plating in the U.S. It's Only Common Sense: Don't Fall in Love With Your Marketing TOP TEN EDITOR'S PICKS Dan Beaulieu

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