Issue link: https://iconnect007.uberflip.com/i/1513227
58 PCB007 MAGAZINE I DECEMBER 2023 Adjust your marketing efforts to reflect the current economic situation. Focus on cost- effective marketing channels, emphasize the value of your offerings, and consider targeted promotions. is knowledge can help you make informed decisions and seize opportuni- ties as they arise. Explore new product lines or services that are relevant to your core business. Diversifica- tion can help you reduce reliance on a single income source and mitigate the impact of eco- nomic downturns. Consider targeting new customer segments, expanding into related markets, or adding new technologies or services that complement your existing offerings. is can help you cross-sell to existing customers and attract a broader customer base. If your current business is U.S.- based or regionally-centric, explore new geo- graphic markets, both domestically and inter- nationally, where there may be demand for your products or services. In addition, it's crucial to stay informed about economic trends and seek advice from financial experts or business mentors. Being flexible and prepared for unexpected chal- lenges will help your business weather eco- nomic downturns and emerge stronger on the other side. PCB007 Steve Williams is president of The Right Approach Consulting. He is also an independent certi- fied coach, trainer, and speaker with the John Maxwell team. To read past columns, click here. A systems engineer is in charge of designing, evaluating, and installing systems in manufactur- ing equipment. They are responsible for assess- ing systems, determin- ing problems, providing solutions to issues that a r i s e , d e s i g n i n g s y s - tems, upgrading systems, maintaining systems and brainstorming possible improvements that can be made to a system in the future. Systems engineers use computer-aided design (CAD) software to de- sign the systems. They also analyze production processes and oversee the installation, repair, reassembly of equipment. Their ultimate objec- tive is to ensure production processes are ef- ficient and that products are produced at the lowest cost in the shortest time. What Does a Systems Engineer Do? Learn more here.