Issue link: https://iconnect007.uberflip.com/i/1513227
8 PCB007 MAGAZINE I DECEMBER 2023 The Winds of Change When IPC APEX EXPO took place in San Diego, a few of us editors would occasion- ally rent a sailboat and head out for an aer- noon on the water. We rarely checked the weather, becau s e Souther n Calif or nia's weather is almost always perfect—75 degrees and sunny, with light winds. We didn't have much game plan; we just sailed around San Diego Bay for hours. Worst-case scenario? A spilled drink. But it's a different story for today's PCB fab- ricators, who need to check their forecasts constantly. e global economic seas can go from calm to choppy to stormy overnight. If you don't know the economic outlook for busi- nesses like yours, your company might sink faster than the Titanic. But, as you'll learn in this month's issue, if you have an accurate eco- nomic outlook, you'll not only survive—you'll thrive. Your sailboat will be leading the regatta. The Shaughnessy Report by Andy Shaughnessy, I-CONNECT007