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JANUARY 2024 I SMT007 MAGAZINE 19 model of machine and place it wherever they want in the line. e completed neural net- work training happens locally in the line, or if you have a large or a major account, every- thing happens on the cloud. If you have a plant in Germany, for example, with 20 of these machines on 10 different lines, the neural net- work is learning a lot of information and bring- ing detectability to the highest possible level. en, say you decided to open a plant in India. You simply take the information from the neu- ral network in Germany and apply it to the machine in India, which will instantly behave the same way it did in Germany. When customers come to you to learn about your equipment, what are their greatest concerns? at it's a new technology. If you go back to when Tesla arrived in the market with a new- concept electric car, everybody asked, "Will it work? Can we use it?" It was very difficult for Tesla to enter the market with this new-gener- ation car. en a lot of others decided to put their electric cars on the market. However, they simply took a very good gasoline or die- sel car, removed the engine, put in an electric engine, and said, "Okay, this is an electric car." What's happening in the mar- ket now is something similar. We have not created a machine, but a concept, a new technology that is totally AI-based and matched with a very particular camera head to simplify the work of our customers. Some of our compet- itors understood that we were creating a different generation of AOI, so in some cases they have decided to bring AI inside one or two algorithms, data analy- sis, or data management, but it's not like having a real AI-based machine. It's not enough to do soware. You also need to struc- ture the computer hardware of the machine to support this huge amount of data flying in and out, providing a real-time result. We need to simplify the concept of the systems, and the concept of this technology, to let customers understand what's going on with- out using the difficult terms of AI—because AI is complex. Bringing a new product to market can be slow and painful because people go back to what they know. What will motivate them to take that step? ere are different reasons to take a new gen- eration system like this. e first one is the return on investment. You can imagine a company with 80–100 different devices in its manufacturing plant or 80–100 identical AOI machines. With identical AOI, you train peo- ple on one machine, one software, one maintenance system. You train them on hav- ing stock of spare parts for that one model of machine. e cost savings is huge. e second advantage is you are not talk- ing anymore about one machine; you're talk- ing about a technology. e machine becomes a part of the complete optical inspection sys- tem that can be used at your manufacturing plant. A small customer can gain an advan-