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30 PCB007 MAGAZINE I MARCH 2024 My personal belief is that changes to the elec- tronics industry due to sustainability will be the most far-reaching in the industry's history. is is not about if sustainability will impact us, but about when and if my organization will be le behind. We need to accelerate work that promotes sustainability and aims to achieve the ambitious sustainability goals set before us. e "we" includes all of us as individuals, but also as valued members of the global electron- ics manufacturing community. is diverse community can together address our greatest sustainability challenges. Why Is IPC Involved? IPC is committed to helping this community respond to and thrive in our world of contin- Sustainability Challenges: A Collaborative Approach ual change. IPC has global reach, is dedicated to electronics manufacturers, and has a long history of collaborating with the industry. IPC knows the industry and that it has the capacity to build electronics better. at means build- ing sustainably if given the right solutions and tools. IPC is positioned to help with industry standards, workforce training, certification and validation programs, industry intelligence, and advocacy. What Does It Mean to Build Electronics Sustainably? Honestly, there are several aspects to what this means, and I can only touch on a few. It means we make conscientious lifecycle man- agement decisions for all electronics manu- One World, One Industry Feature Column by Dr. John W. Mitchell, IPC PRESIDENT AND CEO

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