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SEPTEMBER 2024 I DESIGN007 MAGAZINE 9 Andy Shaughnessy is manag- ing editor of Design007 Magazine. He has been covering PCB design for 23 years. To read past columns, click here. tors to weigh in on silicon to systems—what it means to PCB designers and design engi- neers, EDA companies, and the rest of the PCB supply chain. Will designers eventu- ally be required to understand everything from semiconductors through system level and final assembly? We start out with a conversation with Matt Kelly, Devan Iyer, and Kris Moyer, all of IPC, who discuss the advent of the sil- icon-to-systems approach, as well as what the industry needs to do to embrace this concept. Next, design instructor Soo Lan Cheah shares her thoughts on silicon to sys- tems; she has experience designing PCBs and ICs, which gives her a great viewpoint. Barry Olney has a great column on the inte- gration of ICs and PCBs, including auto- mating the boundary between FPGAs and PCBs. We have a conversation with Stephen Chavez, who explains why PCB designers must have a greater understanding of sili- con and packaging if they want to be true experts at their jobs. John Park discusses Cadence's approach to "cross-domain" design functionality. Columnist Vern Sol- berg breaks down heterogeneous integra- tion and its use in high-density SiP. And we have a conversation with Duane Benson, who explains why silicon to systems should be a "wake-up call" for the ndustry. We also have columns from Matt Stevenson and Joe Fjelstad. It's show time again. We'll be covering PCB West, SMTA International, and PCB Carolina, as well as SMTA Guadalajara Expo & Tech Forum and the IPC High Reliability Forum. Hope to see you there. DESIGN007 Click here to read the rest of this column. GLOBAL CITIZENSHIP Our Strength Comes From Working Together by Tom Yang, CEE PCB Last time, we discussed the similarities between Chinese and American companies, and I am excited to say that we found many. It made me think about ways companies from both countries and cultures can successfully work together when we put aside our dif- ferences and combine our resources. So, I did some research and found these examples. Joint Ventures and Strategic Alliances Joint ventures and strategic alliances are pow- erful ways for companies to leverage each other's strengths while sharing risks. A joint venture involves two or more parties creating a new business entity, characterized by shared ownership, returns, risks, and governance. By entering joint ventures, American and Chinese companies can combine their technologi- cal expertise, market knowledge, and resources to develop new products or expand into new markets. American companies can benefit from China's man- ufacturing capabilities and extensive market, while Chinese companies can access the U.S.'s advanced technology and global networks. Example: General Motors and SAIC The partnership between General Motors (GM) and SAIC Motor Corp. has allowed GM to tap into the Chinese market while enabling SAIC to benefit from GM's technological advancements and expertise in automobile manufacturing.