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8 2 C O M M U N I T Y M A G A Z I N E FA L L 2 0 2 5 both resilience and continuous improvement. The company's culture emphasizes bouncing back from setbacks, learning from failures, and relentlessly striv- ing to improve products for customers. Building customer trust has been central to the company's growth strategy. JWB invests in site visits, maintains an active digital presence, and participates in trade shows to ensure accessibility and reliability. "Trust comes from showing up, whether that's through our website, at an event, or when a customer simply needs us to deliver on time," Jeff says. While product excellence is essential, visibility has been equally important to JWB's rise. Recognizing early on that digital marketing would shape customer engagement, Jeff prioritized JWB's online presence. The company has maintained an e-commerce store for nearly 15 years (still a rarity in this niche) and con- tinues to grow through platforms like YouTube, Face- book, and Amazon. Jeff filmed the first YouTube videos himself, often in a single take to avoid editing. Today, those same videos still generate views and contribute to JWB's reputation for credibility and expertise. The company has also experimented with a wide range of marketing strategies (some successful, others not), each provid- ing insights that strengthened its digital approach. "We've tried everything from trade shows to online tutorials to digital classes," Jeff says. "Not everything works, but every attempt gives us new knowledge. That's how we've built visibility in a very specific market." What Sets JWB Apart While only a few competitors are in the aftermarket blade manufacturing space, JWB has carved out a dis- tinct position. Jeff points to the company's relent- less commitment to product improvement, custom- er-first service, and innovative purchasing options. "Our competitors are excellent companies with strong ethics," he says. "But at JWB, we've focused on serving customers the way they want to be served, whether that's locking in pricing, making online pur- chasing simple, or selling through Amazon. We always stand behind our blades." JWB's future is one of both refinement and expansion. Over the next decade, Jeff plans to strengthen the company's internal production pro- cesses, expand its lead- ership team, and explore crossover opportunities in electronics assembly and PCB manufacturing. Growth in Mexico is also a priority, along with a con- tinued push to expand JWB's digital footprint. This growth has been helped by his member- ship in the Wire Harness Manufacturer's Association (WHMA). Belonging to WHMA has brought Jeff closer to the industry's lead- ing thought leaders. As a supplier, he has found it helpful to learn, ask questions, and receive introduc- tions to leaders across the wire processing and cable assembly industry. This involvement has deepened his understanding of the industry and allowed him to develop many new friendships. "I love the sport of business," Jeff says. "For me, it's about more than products; it's about building a com- pany that challenges itself, empowers its people, and strengthens the entire industry. JWB has come a long way, but our journey is just beginning." W H M A M E M B E R P R O F I L E