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108 I-CONNECT007 MAGAZINE I APRIL 2026 lieve we can now be lower-priced than FR-4. With Jiva materials, there is no green premium, but there could be green savings. That's where we think we will be. There have been roughly 12 huge announce- ments from the different glass suppliers saying, "We are no longer supporting the low-end mate- rial." They are focusing their efforts on the product that returns the highest margin. But there is still a lot of rigid product that's not as sexy, still needs to be made, and needs to be made in volume. They won't be able to push big price increases on the consum- er market. The average shopper will look for alter- natives, and hopefully, the alternative will be green. There is a lot of pressure on OEMs to be greener. In Europe, there is a requirement for an Environmen- tal Product Declaration (EPD), which is essentially a product passport that reports a product's environ- mental credentials and defined waste streams. Yes, the legislative requirements for sustainability and reporting in Europe have become extensive. I recently gave a paper on the life of a disruptor. This industry was massively disrupted in 2006 with