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46 The PCB Magazine • August 2014 CONDUCTIVE INK MARKET continues below 30/30. This can either be met by sput- tering (which remains expensive) or new types of printing such as gravure offset and inkjet (if thickness can be increased). Other Markets Conductive inks and pastes are used in a variety of other applications including circuit boards, membrane switches, automotive, sen- sors, RFID antennas, etc. Here are just a few ap- plication examples of these sectors: Printed Circuit Boards: Silver paste is screen printed on printed circuit boards to fill in vias. Silver migration is a challenge, which is why many considering silver/copper or copper pastes for this market. Cars: The automotive sector is a large tar- get market for conductive paste already. In the exterior, screen printed silver paste is used in window heaters, while in the interior seat sen- sors, seat heaters, airbag dispatchers, dashboard illumination, overhead consoles (in-mould electronics) are used. Membrane Switches: Membrane switch- es are already a large and established (though declining) business for conductive paste. Key- boards for PC, notebooks and home appliances are amongst the leading applications. PCB dr. Khasha ghaffarzadeh is the head of consulting at Idtechex. Sunstone's New Initiatives by Real Time with...IPC APEX EXPO 2014 Publisher ray rasmussen sits down with sunstone circuit's Marketing Manager, Mathew stevenson, to discuss some of the company's new initiatives, revamped website, and more! realtimewith.com CliCk To View VIDEO InTERVIEw