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10 The PCB Design Magazine • July 2015 and resources involved in moving a product or service from supplier to customer." Investopedia: "The network created amongst different companies producing, han- dling and/or distributing a specific product. Specifically, the supply chain encompasses the steps it takes to get a good or service from the supplier to the customer. Quite often, many people confuse the term logistics with supply chain. In general, logistics refers to the distribu- tion process within the company whereas the supply chain includes multiple companies such as suppliers, manufacturers, and the retailers." Those formal words are rather nice, but let's reel this in a bit to focus on PCB design. What does supply chain management have to do with PCB design? by David Ledger-Thomas honeyweLL aeRoSPaCe Let's start by defining exactly what a supply chain is. It's not a nautical term for an anchor chain, or a dynamic part of a chainsaw that never runs out of chain. No, it's a key term used in the organization of resources which may form a system between entities. Now this sounds a little closer to some- thing that may be utilized in producing an elec- tronic end-item, in our case, a printed circuit board. Some prepared formal definitions supplied by a couple of Internet sources: Wikipedia: "A supply chain is a system of organizations, people, activities, information, Challenges and Opportunities feature