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24 PCB007 MAGAZINE I JANUARY 2024 Not to diminish the work of engineers from the past, but today's PCB design engineers have much more technology to learn about than engineers of the past. To make matters worse, technological advancements are mov- ing faster than ever, which puts more strain on design engineers to stay updated. Addition- ally, PCB designers have more options than ever. While this can, at times, be wonderful, it can also be overwhelming and daunting. In this landscape of new and complex challenges, nurturing a solid and enduring relationship with PCB design engineers becomes increas- ingly important and substantial. ere's no secret to creating a loyal relation- ship with a PCB designer, but it does require some teamwork. During our time in the PCB manufactur- ing industry, we have had the opportunity to build relationships with PCB designers from all walks of life, who all share common needs. From this, we know that just selling PCBs that meet specifications and timely deliveries is not sufficient to create this relationship. Instead, loyal relationships with PCB design engineers can be fostered by considering the following ideas, which are oen overlooked amidst the daily grind of our industry. Maximizing Reliability Across the Board In the PCB industry, reliability is the most sought-aer goal. roughout our careers, the PCB design engineers we have worked with not only look for a reliable product, but also Fostering Loyal Relationships with PCB Design Engineers Fresh PCB Concepts Feature Column by Ryan Miller and Jeffrey Beauchamp, NCAB GROUP USA