Issue link: https://iconnect007.uberflip.com/i/1515304
4 SMT007 MAGAZINE I FEBRUARY 2024 FEATURE INTERVIEW Sales and Marketing: Our Roundtable of Experts with Dan Beaulieu, Dan Feinberg, Barry Matties, Nolan Johnson, and Marcy LaRont FEATURE COLUMN The Evolution of Conscious Marketing by Mike Konrad FEATURE ARTICLES Effectively Conveying Your Brand— And Your Message by Barry Matties Relationship Selling Never Grows Old by Dan Feinberg Shifting From Prospect to Customer by Nolan Johnson Set Your CM Business on Fire by Dan Beaulieu FEBRUARY 2024 • FEATURED CONTENT Every part of your business can be evaluated as a process, including your sales funnel. Optimizing your selling process requires a coordinated effort between marketing and sales. What are the key steps to achieving that optimization? In this issue, we ask industry experts in marketing and sales for their best advice on how to turn the art of sales into a science. Boost Your Sales 10 30 20 36 40 46 20 40 30 10