Issue link: https://iconnect007.uberflip.com/i/1515304
10 SMT007 MAGAZINE I FEBRUARY 2024 If you've ever heard of a product and thought about how it would work in your life, that's the result of marketing. It's a subtle yet powerful force in how business operates today. For this issue of SMT007 Magazine, we gathered some of the most widely recognized authorities on marketing and selling electronics manufactur- ing services. ey explain the sales and mar- keting process and what it takes to be success- ful in today's competitive climate—whether you're on the giving or receiving end. How much thought do you give to your sell- ing and marketing process? Who is doing it for you? e rep or maybe the applications engi- neer? Use this roundtable as a starting point for Sales and Marketing: Our Roundtable of Experts a deeper discussion with your own team about boosting your efforts, and your bottom line. Barry Matties: Everyone, it's great to be here with you as we talk about marketing—some- thing that can be easily overlooked in running a business. Let's start with Dan Beaulieu. You've worked for many years in marketing and selling. What advice do you have for your customers? Dan Beaulieu: I tell them that you have to be known. No matter what you build, get your name out there. But it's a building process, so be patient. We've all heard about the client who places three ads and then says, "Nothing Feature Interview with the I-Connect007 Editorial Team