Issue link: https://iconnect007.uberflip.com/i/1515304
8 SMT007 MAGAZINE I FEBRUARY 2024 Nolan's Notes by Nolan Johnson, I-CONNECT007 Boost Your Sales Everyone is talking about how to imple- ment artificial intelligence into their business model, but this month, we look at perhaps the most human of all the functions in our busi- ness: marketing and sales. Amongst all the digitization and electronic communication that is changing our world, it has yet to replace the process of building relationships, which is where most sales take place. To tackle this topic, we conducted a round- table discussion with a panel of experts on marketing and selling in electronics manufac- turing. Our panel includes a former Fortune 200 vice president, an expert industry consul- tant, an industry-leading expert on content marketing, and experienced marketing pro- fessionals. With a virtual room full of folks passionate about marketing and sales, the