Issue link: https://iconnect007.uberflip.com/i/1535954
With rising geopolitical pressures, cross- border partnerships are essential for busi- nesses looking to expand their reach, enhance innovation, and drive sustainable growth. However, these partnerships thrive only when founded on trust and transparency. Other- wise, even the most promising collaborations can quickly unravel, leading to financial losses and reputation damage. Trust is the cornerstone of any partnership, more so internationally, because of variations in legal systems, cultures, and communi- cation norms. Compa- nies build and main- Cultivating Cross-border Partnerships With Integrity Global Citizenship by Tom Yang, CEE PCB tain trust through transparency. Clear expec- tations, open financial records, and adherence to ethical standards allow both parties to oper- ate with confidence, enabling them to create enduring partnerships that withstand market fluctuations and geopolitical uncertainties. Strategies for Vetting Potential Partners Before entering a cross-border partner- ship, businesses must conduct due diligence to ensure alignment in values, goals, and operational standards. Vetting potential part- ners involves several key steps: 44 SMT007 MAGAZINE I JUNE 2025