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48 PCB007 MAGAZINE I SEPTEMBER 2025 I N T E RV I E W by M a rcy La Ro nt , I - C o n n e ct 0 07 W ith three decades of experience in engineering, research, and operations in blue- chip organizations, including Boeing and Honeywell, Venkat Raja has developed a passion for electroplating. In 2018, he founded Advint Incorporated, an electroplating advisory and training services firm dedicated to solving operational challenges, enhancing efficiency, and provid- ing specialized training programs. In this interview, Venkat emphasizes the importance of intention and tailored solutions for companies, including those at the forefront of technology in the electronics sector. Advint is committed to fostering expertise among professionals and is a valuable resource for organiza- tions looking to optimize their electroplating operations, incor- porating a continuous improve- ment business philosophy into its technical training. Venkat, it is very nice to meet you. How did you come up with the name for your company? Venkat Raja: I was mulling over the firm that I wanted to start about electroplating technology, which I'm very passionate about. I thought about what's important for someone who's becoming an expert in this area, or for an organization to modify or opti- mize its electroplating operation to be more profitable. The word "intent" is what we have in mind Transforming the Industry: Advint's Mission in Metallization when we undertake a task or challenge. I also thought of "ad- vent," which means to start or to begin. So, I combined the two words and coined "Advint." We have added the infinity symbol to our logo. Our phi- losophy is that when we begin with intent, the possibilities are infinite. Our motto is, "Sense the power of intentions." That applies both to my student participants in the electroplating training and to those who want to improve the efficiency of their electroplating lines or depart- ments. As long as we have the intention, the possibilities are infinite, and we can achieve results in capability, capacity, and efficiency.