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166 I-CONNECT007 I REAL TIME WITH... IPC APEX EXPO 2023 SHOW & TELL MAGAZINE Shawn DuBravac: What's New in Tech Article by Pete Starkey • I-CONNECT007 During an excellent packed-house luncheon on the Monday of IPC APEX EXPO 2023, IPC Chief Economist Shawn DuBravac gave a key- note address titled, "What's New in Tech: The Micro Trends Defining the Future of Elec- tronics," with an introduction by IPC Presi- dent and CEO John W. Mitchell. DuBravac delivered his presentation in impressive style, with touches of humour and irony balancing some serious messages on how technology is converging with myriad industries and effectively re-wiring every aspect of society. Referring to the analogue world, DuBravac commented on the speed with which our environment has become digitised, and he predicted that the coming decade will be defined by another big transformation—from digitisation to "datafication," where many aspects of our life will be turned into data that can be subsequently transferred into informa- tion and realised as a new form of value. keynote

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