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34 I-CONNECT007 I REAL TIME WITH... IPC APEX EXPO 2023 SHOW & TELL MAGAZINE This year, I had the great opportunity to come to IPC APEX EXPO in San Diego as a contributing member in Chemcut's booth. Being an exhibitor is always interesting because you never know what you will learn or who you will meet. Truly, it seems that every IPC APEX EXPO is an eye-opening experience. This was the second show I attended, and last year I was amazed to see how in-depth and interconnected the elec- tronics industry is. Seeing how many differ- ent companies contribute to manufactur- ing today's core technology never fails to impress me. The lesson I learned from this year's show is slightly different, but I think it can offer some useful insights to manufactur- ers in the PCB industry. The theme that came up the most in my con- versations this year was the industry's push for automation and the implementation of robotics. From what I noticed, the demand for this seems to be even greater than last year. What is interesting about this is that today's robotics are not exactly a brand new technology, although they are essentially new in how they are applied to manufactur- ing products like PCBs. This is because, for A Promising Future for Automation by Christopher Bonsell • CHEMCUT show review

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