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20 DESIGN007 MAGAZINE I MARCH 2024 mance. Printed circuit engineers with experience in these industries are in demand to design boards that can with- stand harsh environmental conditions and meet industry standards and regulations. Specialization in any of these will increase your job opportunities. It's worth noting that the demand for specific specialties can vary depending on factors such as geographic location, industry trends, and technologi- cal advancements. erefore, it's essential for printed circuit engineers to stay updated on the latest developments in the field and con- tinually develop their skills to remain competi- tive in the job market. How to Attract Young Talent With the talent gap continuing to grow, attracting young talent into the industry is no easy task. Here, we will focus on how to attract more young people into the multiple disci- plines of PCE within the electronics industry. Several strategies can be employed in each: • Collaborate with educational institutions to offer specialized courses and work- shops on PCB design, providing students with hands-on experience and exposure to industry-relevant tools and technolo- gies. Sadly, this is an area that is seriously lacking as most major colleges and univer- sities in the U.S. don't teach PCB design nor offer PCB design as part of their engi- neering curriculum. EDA tool companies offer training, but this training tends to be specifically tailored to their respective tools or workflows. Yet, the fundamental concepts of PCB design are typically not taught, although there are signs this is changing. • Establish internship programs and men- torship initiatives that provide aspiring printed circuit engineers with valuable real-world experience, guidance, and mentorship from seasoned profession- als. Industry associations are a great place to investigate when seeking mentorship opportunities. PCEA is a great example of one. • Highlight the innovative and creative aspects of PCE, showcasing how printed circuit engineers contribute to cutting- edge technologies and solve complex engi- neering challenges. Amplify the fact that a career in PCE has the potential to be long and fruitful with an increasing salary as engineers gain experience, develop profes- sionally, and master the cra of PCE. • Foster a diverse and inclusive work culture that welcomes individuals from different backgrounds and perspectives, creating opportunities for underrepresented groups to thrive and contribute to the industry's growth and innovation. A work environ- ment and/or internal leadership along with company culture can make a positive or negative difference in bringing in and retaining talent. Conclusion While printed circuit engineers encounter various challenges in navigating the complex and fast-paced landscape of electronics design, they also have the opportunity to shape the future of technology across diverse sectors, such as automotive, aerospace, and consumer electronics. By anticipating future in-demand specialties, fostering innovation, and attract- ing young talent into the industry, the PCE segment can continue to drive innovation and push the boundaries of technological advance- ment. DESIGN007 Stephen V. Chavez is principal technical product marketing manager for Siemens EDA and chairman of PCEA.