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64 DESIGN007 MAGAZINE I MARCH 2024 In the early days of my career, I was a typi- cal backroom geek more comfortable with technology than engaging in conversation. My obsession lay in my work, fueled by the exhil- aration of mastering new technologies. e notion of standing before a class of 50 or more individuals to deliver a solo weeklong course seemed utterly terrifying. But necessity gives birth to innovation. When confronted with challenges, we have two choices: step up or fade into oblivion. irty years ago, my journey into public speaking commenced with an unexpected plunge. I found myself at the helm of PCB and soware training courses, sales demonstra- tions, and trade shows. Additionally, I was The Art of Presenting PCB Design Courses appointed as president of the Australasian Chapter of the IPC Designers Council. Despite my initial reservations, I embraced these chal- lenges head-on. I soon realized that technical training and sales demonstrations share com- mon ground. ey complement each other. To empower people with technology, you must adeptly convey its intricacies. Whether it's presenting soware courses or demonstrating a product's value, effective communication is key. By imparting knowledge, you enable oth- ers to appreciate the technology. Understand- ing fosters confidence, and confidence fuels adoption. As a presenter, your role extends beyond information delivery; it's about ignit- ing curiosity and competence. In this month's Beyond Design Feature Column by Barry Olney, IN-CIRCUIT DESIGN PTY LTD / AUSTRALIA